Socialization

The words “Social Media” conjure a collage of the most popular outlets available:  Facebook, Twitter, LinkedIn, Tumblr, Instagram, and Wordpress.  Companies in almost any industry cannot but maintain a presence on at least one of these sites for the endless benefits that have been proclaimed by many a social media expert. Ranging from social branding, to creating a global network, to generating leads, there is no doubt that social media is here to stay.

The question that arises to my mind is what would be an ideal tool from the social media treasure box? To make a case in point, let us take a look at a company like Revenue Technology Services that is very unique in its products and has a niche clientele.

“Revenue Technology Services (RTS) is a worldwide provider of profit enhancing revenue management and pricing software solutions for passenger and cargo transportation industries. Our offerings, aimed at the Airline, Cruise Ferry, Rail and Coach verticals include software solutions, consulting and education services, operations research capabilities, technology services and IT development support.”

The uniqueness of RTS’s products and clientele makes a case in point that companies such as these need to maintain an even more active presence to create an awareness of their business so that even if a follower on LinkedIn or Twitter may not necessarily fit the company’s description of an ideal client, they can tap into their network to help RTS reach its goal of lead generation. Most of RTS’s effective social media marketing has occurred through the professional network LinkedIn. Through this professional network, RTS has managed to grow its connections and reach potential clients all over the world by leveraging LinkedIn’s vast array of professionals.

The weekly blogs posted on LinkedIn are another effective tool to create a readership. RTS aims at establishing credibility as an informative contributor to social media world. They provide an effective outlet to talk about the company’s experience, opinions and ideas relating to the Travel & Transportation industry. The weekly blogs that are posted on LinkedIn, Twitter and Facebook have helped create a buzz around the company. While companies such as RTS need to work harder at maintaining their presence due to the sheer nature of its business, there is no denying that consistency will lead to brand awareness and eventually to lead generation. RTS highly values its followers comments with much respect and makes every attempt to provide timely feedback from their resident SME’s – our ultimate goal being improved products and services.

Is your company in a niche industry like RTS? What are your effective social media tools? Drop us a line in the comments section and connect with us on LinkedIn or follow us @RTSProfitOpt. 

Charmi Ramchandani

Account Manager